Maxamind, an online gaming company specializing in real-time multiplayer games, faced challenges scaling its infrastructure to accommodate millions of players worldwide. AWS Partner Core5 Systems & Services Pvt. Ltd., an AWS Advanced Tier Partner, provided a solution leveraging AWS cloud services to enhance performance, scalability, and cost efficiency. As a result, Maxamind saw improved game performance and reduced infrastructure costs, allowing them to scale effectively.

About the Customer

Maxamind is a global leader in online gaming, specializing in real-time multiplayer experiences that engage millions of players simultaneously. Based in the gaming industry, Maxamind’s success hinges on delivering seamless gameplay, low-latency interactions, and the ability to handle massive, concurrent player bases.

Customer Challenge

Maxamind’s rapid growth in the online gaming space led to significant infrastructure challenges. As player numbers surged, the company needed a robust, scalable solution to ensure that game performance and server stability remained optimal. The legacy on-premise infrastructure was proving insufficient, leading to latency issues during peak times and limiting the company’s ability to scale quickly in response to spikes in player activity.

Without addressing these issues, Maxamind risked alienating its player base due to poor user experiences and prolonged server downtime. Additionally, infrastructure maintenance costs were ballooning, eating into profit margins and threatening long-term sustainability. They required a cost-effective, high-performance cloud solution to meet the demands of their growing audience.

Why AWS

Maxamind chose AWS as their cloud platform because of its unmatched global infrastructure, advanced gaming solutions, and powerful computing services designed to handle high-traffic gaming environments. AWS provided the flexibility to scale rapidly as user demand increased, ensuring uninterrupted gameplay. AWS also offered specialized services for real-time game synchronization, multiplayer matchmaking, and seamless content delivery—critical factors in Maxamind’s business operations.

With AWS, Maxamind could implement a solution that was not only reliable and secure but also allowed them to optimize costs by leveraging pay-as-you-go pricing, autoscaling, and managed services.

Why the Customer Chose the AWS Partner

Maxamind partnered with Core5 Systems & Services Pvt. Ltd. because of Core5’s deep expertise in cloud infrastructure solutions and its status as an AWS Advanced Tier Partner. Core5’s team brought a blend of technical expertise and industry knowledge that uniquely qualified them to understand the intricate needs of Maxamind’s real-time multiplayer games.

The partnership with Core5 was driven by the company’s proven track record in delivering high-performance, scalable IT solutions for businesses in similar demanding environments. Maxamind trusted Core5 to architect a cloud strategy that could handle the complex demands of real-time, high-volume gaming.

Partner Solution

Core5 Systems & Services Pvt. Ltd. implemented a scalable and secure infrastructure for Maxamind using AWS, focusing on performance, flexibility, and growth.

  1. Virtual Private Cloud (VPC):
    • Created a secure, isolated network for all of Maxamind’s gaming services.
  2. Gaming, API, and Payments Servers:
    • Deployed the servers in public subnets, each with an Elastic IP for direct and reliable access.
    • Servers use Amazon EBS (Elastic Block Store) for fast, persistent storage.
  3. Application Load Balancer (ALB):
    • Distributes traffic across multiple gaming servers to handle large numbers of players without slowdowns.
  4. Amazon Route 53:
    • Manages traffic routing efficiently, sending users to the right server with low latency.
  5. Amazon S3:
    • Stores game assets, updates, and backups, ensuring secure, scalable access to game data globally.

Results and Benefits

As a result of Core5’s solution, Maxamind saw significant improvements in both performance and cost efficiency. Specific benefits included:

  • 50% reduction in latency, providing players with a smoother and more responsive gaming experience.
  • 30% decrease in infrastructure costs due to optimized resource allocation and AWS’s pay-as-you-go pricing model.
  • Seamless scalability, enabling Maxamind to handle millions of concurrent players during peak gaming times without sacrificing performance.
  • Improved uptime, with 99.99% availability across their gaming infrastructure, ensuring uninterrupted gameplay for players worldwide.

The AWS-based infrastructure allowed Maxamind to scale effortlessly and maintain an edge in the competitive gaming industry while optimizing costs.

Next Steps

Maxamind and Core5 plan to expand their collaboration by incorporating advanced AI/ML services from AWS, such as Amazon SageMaker, to deliver personalized in-game experiences and predictive analytics for player behavior, further enhancing user engagement.

About the AWS Partner

Core5 Systems & Services Pvt. Ltd. is an AWS Advanced Tier Partner, providing high-end IT technical and consulting solutions to businesses, organizations, and governments. Core5 specializes in system integration, cloud migration, and digital transformation projects, with a strong focus on providing customized solutions that drive business success. As part of the AWS Partner Network (APN), Core5 is committed to delivering innovative and scalable solutions using AWS’s cutting-edge services.

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